Melanie Chang

Melanie Chang

Melanie Chang

People Performance Institute

An identity that signals future readiness.

PPI (People Performance Institute) is an emerging platform that harnesses AI to provide CHROs (Chief Human Resources Officers) with performance insights.

During my internship at Plan of Record, a Toronto-based design studio, I was tasked with creating a logo for PPI that 1) reflected the platform’s values and 2) could seamlessly integrate with the platform interface being developed by the studio. My role later expanded to designing brand applications and a set of icons to help bring the identity to life.

My Role
Visual Identity

Industry
Technology

Industry
Technology

Industry
Technology

Guided By
Brian Banton and Jacqui Lau, Plan of Record co-founders

Guided By
Brian Banton and Jacqui Lau, Plan of Record co-founders

Guided By
Brian Banton and Jacqui Lau, Plan of Record co-founders

The Brandmark

Highlighting collective motion

The brandmark centers on the momentum created as people collaborate and progress within the workplace. I was entrusted with the initial concept development and design, with later refinements shaped by feedback from the Plan of Record co-founders.

Takeaways

Contributing to PPI’s visual identity was such a rewarding experience. I’m grateful that I was entrusted with the opportunity to play a hands-on role in this project! Here are some of my key takeaways.

Embrace the process
PPI’s logo and brand applications went through several rounds of exploration and iteration. This reinforced the importance of being willing to scrap what doesn’t work, trying new directions until something clicks, and remaining receptive to feedback in order to create better designs.

Every project truly is different
For this project, we actually shared four different logos with the founder to see which one resonated most! It was interesting to observe how a client-facing deck is constructed and to learn that a tailored approach is needed for each project, not only in the design itself, but also in how progress is presented.

This was my first internship at a design studio, and I had so much fun working with Jacqui and Brian, as well as my fellow interns!

Contributing to PPI’s visual identity was such a rewarding experience. I’m grateful that I was entrusted with the opportunity to play a hands-on role in this project! Here are some of my key takeaways.

Embrace the process
PPI’s logo and brand applications went through several rounds of exploration and iteration. This reinforced the importance of being willing to scrap what doesn’t work, trying new directions until something clicks, and remaining receptive to feedback in order to create better designs.

Every project truly is different
For this project, we actually shared four different logos with the founder to see which one resonated most! It was interesting to observe how a client-facing deck is constructed and to learn that a tailored approach is needed for each project, not only in the design itself, but also in how progress is presented.

This was my first internship at a design studio, and I had so much fun working with Jacqui and Brian, as well as my fellow interns!

Contributing to PPI’s visual identity was such a rewarding experience. I’m grateful that I was entrusted with the opportunity to play a hands-on role in this project! Here are some of my key takeaways.

Embrace the process
PPI’s logo and brand applications went through several rounds of exploration and iteration. This reinforced the importance of being willing to scrap what doesn’t work, trying new directions until something clicks, and remaining receptive to feedback in order to create better designs.

Every project truly is different
For this project, we actually shared four different logos with the founder to see which one resonated most! It was interesting to observe how a client-facing deck is constructed and to learn that a tailored approach is needed for each project, not only in the design itself, but also in how progress is presented.

This was my first internship at a design studio, and I had so much fun working with Jacqui and Brian, as well as my fellow interns!

Next Project

Next Project

Sömn

Let’s exchange ideas!
Feel free to connect.

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TOR

Let’s exchange ideas!
Feel free to connect.

--:--

/

TOR

Let’s exchange ideas!
Feel free to connect.

--:--

/

TOR