Melanie Chang

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Melanie Chang

Melanie Chang

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About

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Better Bag

Gamifying purchases of daily essentials for university students.

With limited budgets, busy schedules, and little experience with shopping independently, many university students struggle to find affordable daily essentials. Better Bag combines a playful visual identity and aspects of gamification, like rewards and achievements, to make planning and making purchases of daily essentials more enjoyable.

Scope

Product Design

Scope

Product Design

Scope

Product Design

Timeline

Feb–May 2024

Timeline

Feb–May 2024

Timeline

Feb–May 2024

Design Team

Adrienne Luong, Joanne Luong, and Shanthuru Kalaiselvan

Design Team

Adrienne Luong, Joanne Luong, and Shanthuru Kalaiselvan

Design Team

Adrienne Luong, Joanne Luong, and Shanthuru Kalaiselvan

Shaped by real experiences

We conducted over 10 user interviews with university students as the basis for this project. By inquiring more broadly on purchasing essentials, affordability, and living away from home for the first time, we gathered insight on student goals.

We conducted over 10 user interviews with university students as the basis for this project. By inquiring more broadly on purchasing essentials, affordability, and living away from home for the first time, we gathered insight on student goals.

We conducted over 10 user interviews with university students as the basis for this project. By inquiring more broadly on purchasing essentials, affordability, and living away from home for the first time, we gathered insight on student goals.

University students want...

University students want...

University students want...

Takeaways

Better Bag marked my first time designing an app within a team. Although we did encounter some challenges, such as with maintaining visual consistency across our diverse set of screens, working on Better Bag was a valuable journey!

One key takeaway was the importance of collaboration. Sharing ideas and leveraging individual strengths within the team was crucial to the project’s execution.

Better Bag marked my first time designing an app within a team. Although we did encounter some challenges, such as with maintaining visual consistency across our diverse set of screens, working on Better Bag was a valuable journey!

One key takeaway was the importance of collaboration. Sharing ideas and leveraging individual strengths within the team was crucial to the project’s execution.

Better Bag marked my first time designing an app within a team. Although we did encounter some challenges, such as with maintaining visual consistency across our diverse set of screens, working on Better Bag was a valuable journey!

One key takeaway was the importance of collaboration. Sharing ideas and leveraging individual strengths within the team was crucial to the project’s execution.

View the final prototype here.

View the final prototype here.

View the final prototype here.

Next Project

Next Project

Next Project

Fueling the Future

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