Sömn
An identity and app for the future of sleep.
Tasked with envisioning a household product for 2040, we created Sömn, a speculative smart bed brand and accompanying app designed to support better sleep.
Named after the Swedish word for “sleep,” Sömn draws inspiration from the prioritization of rest and well-being within Scandinavian culture. We carried a sense of calm and simplicity across the entire project, from the brand and app to the design of the smart bed itself and its marketing.
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App Feature Overview
With the Sömn app, users can personalize mattress firmness and positioning, track detailed sleep insights, and chat with our smart assistant, OtsoAI, for personalized recommendations whenever they need.
Sömn also supports better sleeping habits through integration with smart devices, nudging the user to head to bed through notifications and automatically dimming lights according to their nightly routine.
Takeaways
Sömn originated from a month-long course project, so with this tight timeline, it was exciting to witness our ideas rapidly coming to life. I really enjoyed continuing to develop this project in my own time, creating brand guidelines, refining interface screens, and curating brand applications!
Credits
Visual Identity, Product Design
Melanie Chang, Jamie Arcega
Bed Development, 3D Art
Joanne Luong
User Research, Positioning
Melody Chen