Vella

Branding for delicious getaways around the globe.

Vella is a fictional service that offers guided food tours within small towns worldwide. In preparation for Vella’s public launch, the brand needed a vibrant identity and launch campaign that celebrated culture, charm, and local flavours.

My Role
Visual Identity

Branding

Illustration

My Role

Visual Identity
Product Design
Research

My Role
Visual Identity

Branding

Illustration

Industry
Food

Tourism

Industry

Technology
Wellness

Industry
Food

Tourism

Brand Colours

The brand palette draws direct inspiration from vibrant fruits and vegetables cultivated around the world.

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Melanie Chang © 2026

Melanie Chang © 2026