Vella
Branding for delicious getaways around the globe.
Vella is a fictional service that offers guided food tours within small towns worldwide. In preparation for Vella’s public launch, the brand needed a vibrant identity and launch campaign that celebrated culture, charm, and local flavours.
My Role
Visual Identity
Branding
Illustration
Industry
Food
Tourism
Context
University project
Logo
Vella's dynamic logo system adapts to different destinations, transforming the two lowercase “l”s in Vella using imagery that reflects local cuisines and ingredients.
Brand Colours
The brand palette draws direct inspiration from vibrant fruits and vegetables cultivated around the world.
